Most campaigns fail before launch day. Yours doesn't have to.
A workbook, not a pep talk. The Crowdfunding Quick-Guide walks you through every step of a Kickstarter or Indiegogo campaign in the order you'll actually do them, with a checklist at the end of every chapter and the worksheets to fill in as you go.
Three phases. The book follows them in order, so you can too.
Platforms reward momentum, and momentum is built weeks before the campaign goes live. The chapters are arranged along the same timeline you'll work through.
USPs, audience tests, landing page, email list, reservation deposits, ad creative. Chapters 1 to 7.
Campaign page and video, the first 48 hours, updates, press, stretch goals. Chapters 8 to 9, 14, 22 to 23.
Manufacturing, fulfillment, pledge management, eCommerce, campaign two. Chapters 10 to 13, 16, 24 to 25.
Strangers become subscribers. Subscribers become day-one backers.
Chapters 2 to 4 cover the funnel most first-time creators skip: a simple landing page, a welcome email sequence, a small reservation deposit that separates the curious from the committed, and the ad creative that fills the top. By launch day the people who will fund you already know your name.
The pre-launch funnel, Chapter 3. Each stage has its own checklist in the book.
Two kinds of pages: the thinking, and the tools.
The prose explains why something works. The checklists, worksheets and swipe files are where you do it. Here are three taken straight from the book.
Write your one-line USP
Fill the blanks, then read it aloud. If it doesn't sound compelling, it isn't - yet.
Where day-one money comes from
{{ sourceBars }}Illustrative split for a well-prepared campaign. The appendix gives the rules of thumb to sanity-check your own numbers.
Seven appendices you'll keep coming back to.
The reference section is built for the week you're actually launching: the legal check, the numbers to sanity-test against, every template in one place, and a day-by-day countdown.
31 chapters, in the order of a real campaign.
"A must-read for everyone thinking of running a crowdfunding campaign!"
Giovanni Brees
Giovanni spent fifteen years running one of the largest crowdfunding agencies in the world. His teams worked on thousands of Kickstarter and Indiegogo launches and helped creators raise more than $600 million. This book is that playbook, written down. He is also the author of The Zero-Employee Company.
giovannibrees.com →Stop hoping your campaign works. Build the system that makes it work.
31 chapters, 7 appendices, every checklist and worksheet you need from idea to shipped product.
Buy on Amazon →