How to raise six figures for a product that doesn't exist yet.
The Crowdfunding Quick-Guide distils nearly two decades of campaigns - and $600M+ raised on Kickstarter and Indiegogo - into 31 chapters you can act on before, during and after launch day.
Raise six figures for a product that doesn't exist yet.
The 31-chapter playbook from the strategist behind $600 million+ raised on Kickstarter and Indiegogo.
You build the crowd before you build the product - and this book shows you exactly how. Crowdfunding isn't luck. It's a system.
Most first-time creators learn the hard way, after a campaign stalls. The Crowdfunding Quick-Guide hands you the playbook up front: the three phases of a campaign, the four sources nearly all the money comes from, and exactly what to do at each step - refined across nearly two decades and more than $600 million raised on Kickstarter and Indiegogo.
The four sources behind nearly every funded campaign - covered in Chapters 2-4.
31 chapters, in the order of a real campaign.
Every chapter ends with a checklist. Most include a fill-in worksheet.
400+ pages, paperback and Kindle.
No fluff. Just the steps - with the worksheets to implement them.
"A must-read for everyone thinking of running a crowdfunding campaign!"
Giovanni Brees
A serial entrepreneur who, from 2010 to 2025, built and ran a group of marketing companies, including a product-launch operation that took more than 4,500 products to market and helped raise over $600 million. He wrote The Crowdfunding Quick-Guide to distill that playbook into one short, practical book.
Today he is the founder behind Meet Oscar, CiteEngine and KentoHQ, and author of The Zero-Employee Company (2026), about what it actually takes to replace a workforce with a system: the parts that work, the parts that break, and the parts the genre keeps leaving out.
He is also an investor, backing companies since 2007, while his own newest companies run on AI agents he designs and governs. Featured in Forbes, The New York Times and Bloomberg.
Questions about the book
What is The Crowdfunding Quick-Guide about?
A step-by-step workbook for planning, launching and funding a product on Kickstarter or Indiegogo. It follows the real sequence of a campaign: positioning and audience testing, the pre-launch funnel, platform and pricing, the campaign page and video, launch day, fulfillment, and what comes after.
Who is the book for?
First-time creators, inventors, makers and founders preparing a reward-based crowdfunding campaign, and second-time creators who want a system instead of a guess. It assumes no agency, no big following and no prior campaign.
What is inside?
31 chapters and 7 appendices across 400+ pages. Every chapter ends with a checklist, and most include fill-in worksheets: the one-line USP, pre-launch targets, the reward ladder, unit-cost and funding-goal math, a 90-day launch timeline, swipe emails and a press pitch.
Does it cover Kickstarter and Indiegogo specifically?
Yes, plus GameFound and BackerKit for tabletop games. It explains the fixed, all-or-nothing model both platforms now use, native late pledges, how the discovery algorithm rewards early momentum, and how to get in front of the editorial teams.
Is there a chapter on ads, PR and board games?
Yes. There are dedicated deep dives on Meta ads, PR and press, launching a board game, the campaign video shot by shot, product photography, manufacturing and sourcing, fulfillment and logistics, and the AI toolkit for solo creators.
Which edition is this and where can I buy it?
The Second Edition, fully expanded and updated (ISBN 979-8-9867165-0-3). Paperback and Kindle on Amazon. View it on Amazon →
Work with Giovanni Brees
For speaking, press, advisory and venture enquiries, get in touch directly.
Get funded. Skip the guesswork.
The Crowdfunding Quick-Guide by Giovanni Brees - 31 chapters, real checklists, $600M+ of hard-won experience.